Social Networking Accelerator
The Social Networking Accelerator allows business professionals to monitor and analyze customers’ conversations on social networking sites, and as a result, provides real-time status updates about their products and services. This accelerator delivers integration with Twitter; other networks will be introduced in future releases. The Social Networking Accelerator can be viewed online at http://crm.dynamics.com.
“In this market, insight into what customers are saying is extremely valuable,” said Warren Wilson, senior analyst at Ovum Inc. “These new social networking features can provide greater visibility into customers’ experiences and opinions, helping companies to make better decisions and, ultimately, to improve brand awareness and customer engagement. This is a smart enhancement to Microsoft Dynamics CRM.”
Check out this presentation by Barry Givens, Senior Product Manager for Microsoft Dynamics CRM, and learn about the social networking capabilities within Microsoft Dynamics CRM 4.0.
This is what Microsoft has to say about it in their press release: