Why You Need A CRM Consultant with Sales and Marketing Experience

The WHO is just as important as the WHAT in CRM. The WHO: the Partner working with you to design and implement CRM The WHAT: the design and use of CRM. CRM can encompass many different WHATs.  It is designed to be flexible and easily customizable to fit with any business model and any marketing…

Bringing the Stakeholders to the Table

So last week I talked about Diving Into CRM, getting your feet wet and yet taking a methodical approach to installing and most importantly implementing CRM.  I described the six steps in creating a Design Document: Bring all the key stakeholders to the table to discuss big ideas. Take the big ideas and put them…

Diving Into CRM!

Microsoft Dynamnics CRM is fun and exciting when you’re thinking about its possibilities for your sales and marketing efforts.  All the grand ideas begin to play out in your head about how you will use it to track sales, customers, cost per opportunity and so forth.  Thinking about CRM and its possibilities for your company is…